Free tools for profit-obsessed operators.
Interactive calculators, downloadable templates and resources — the same back-of-envelope maths and frameworks I run on every audit. Plug in your numbers and get an answer in seconds.
Unit Economics Calculator
Contribution margin per order after COGS, shipping and fees — the number scaling depends on.
Open tool →CAC : LTV Calculator
Lifetime value, payback and the ratio that decides whether you can afford to grow.
Open tool →Breakeven ROAS Calculator
The exact ad return you need to break even — and the one you need to actually profit.
Open tool →
Retention ROI Calculator
Put the return on keeping customers next to the cost of buying new ones — and reallocate spend to profit kept.
Download the Retention ROI Calculator
Subscription Cohort Calculator
Model one cohort across 12 billing cycles and decompose channel revenue against month-3 contribution margin.
Download the Subscription Cohort CalculatorFMCG Positioning Audit
Capture the five scan-data KPIs and calculate the Pricing Power Score behind your positioning.
Download the FMCG Positioning AuditCoverage Audit Template
Map every policy, premium, limit and exposure in one place — and find the gaps before a claim does.
Download the Coverage Audit Template
Evidence-Based Growth Scorecard
Score your business against the three silent growth killers and find the one to fix first.
Download the Growth Scorecard
Customer Retention Assessment
A 42-point audit of your retention engine across six disciplines, with a maturity band out of 84.
Download the Retention Assessment
Unit Economics Analysis
Contribution margin, CAC, payback and LTV:CAC for your store — live.
Download the Unit Economics Analysis
Marketing Attribution Audit
See how last-click, first-click and linear models credit each channel — and where they disagree.
Download the Marketing Attribution Audit
Shopify Tech Stack Analysis
Inventory every app, total the spend, rate the value and cut the overlap.
Download the Tech Stack AnalysisScaling Readiness Assessment
Five gates that decide whether scaling will amplify a strength or a problem.
Download the Scaling Readiness Assessment
13-Week Cash Flow Template
A rolling 13-week direct cash forecast — the operator's early-warning system.
Download the 13-Week Cash Flow TemplateAOV Uplift Simulator
See what a small lift in average order value does to your bottom line over a year.
Coming soonDiscount Profit Impact
How much extra volume a discount has to earn just to stay even on profit.
Coming soonSubscription Cohort Model
Project recurring revenue and churn across customer cohorts.
Coming soonWant these run on your actual numbers?
A free audit call gets you the real teardown — unit economics, CAC:LTV and the moves that move profit.