Retention

CAC : LTV Calculator

Estimate lifetime value, your LTV:CAC ratio and how long it takes to earn back acquisition cost. 3:1 is the rule of thumb for a healthy, scalable business.

Average order value

Gross / contribution margin

Margin left after variable costs (use the Unit Economics tool).Orders per year

Average purchase frequency for a customer.Customer lifespan

yrs

Cost to acquire (CAC)

Lifetime value (margin)

$264.00

Total contribution one customer delivers over their lifespan.

LTV : CAC

5.9 : 1

Healthy — room to spend more on acquisition.

CAC payback

4.1 mo

1.0 orders to recoup

Rules of thumb only. Want the real teardown?

These tools use clean assumptions. Book a free audit call and we’ll run the numbers on your actual P&L.

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