Acquisition

Breakeven ROAS Calculator

Find the return on ad spend you need just to break even — and the higher number you need to hit your target profit. Spend past the max cost per order and you're buying revenue at a loss.

Average order value

Contribution margin

Margin after all variable costs, before ad spend.Target net margin

The profit you want left after ads. Set 0 for pure breakeven.

Breakeven ROAS

2.22x

Below this return on ad spend, you lose money.

ROAS for 15% profit

3.33x

The return you actually need to hit your target.

Max cost per order

$24.00

Spend up to this and still hit target.

Rules of thumb only. Want the real teardown?

These tools use clean assumptions. Book a free audit call and we’ll run the numbers on your actual P&L.

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